Ukutya kuyimfuneko ekumatsha nasekulweni, kodwa amajoni afanele asele ntoni?Ukususela ekubeni umkhosi waseMelika wafika eYurophu ngo-1942, impendulo yalo mbuzo iye yacaca: sela i-Coca Cola ebhotileni wonke umntu owaziyo, kwaye i-concave kunye ne-convex.
Kuthiwa ngexesha leMfazwe Yehlabathi II, umkhosi wase-US wasela iibhotile ze-5 yezigidigidi zeCoca Cola.Inkampani yesiselo iCoca Cola ithembise ngokuthutha iCoca Cola kwiindawo ezahlukeneyo zemfazwe kwaye ibeke ixabiso ngeesenti ezintlanu ngebhotile.Amajoni aseMelika aboniswe kwiipowusta zemfazwe ayencumile, elungele ukuhamba, ephethe iibhotile zeCoke, kwaye ebelana ngeCoke nabantwana baseTaliyane abasanda kukhululwa.Ngeli xesha, abafoti bathumela iifoto emva komnye ukuba babambe umzuzu xa amajoni ahambahambayo, anamava amaninzi, asela i-coke xa bengena eRhine.IMfazwe Yehlabathi yesiBini yavula imarike yehlabathi yeCoca Cola.Ngo-1886, e-Atlanta, eGeorgia, uJohn Pemberton, owayesakuba ngumphathi-mkhosi we-Confederate, ikhoboka le-morphine kunye nosokhemesti, wenza uCoca Cola.Namhlanje, ukongeza kwiCuba esemthethweni kunye neNorth Korea entsha, esi siselo sithengiswa kwamanye amazwe emhlabeni.Ngowe-1985, iCoca Cola yaya ngqo kwi-Milky Way: yakhwela i-Challenger ye-shuttle yokusela kwi-cabin.Nangona ungathenga i-Coca Cola kwiibhotile ezahlukeneyo kunye noomatshini bokuthengisa beenkcukacha ezahlukeneyo namhlanje, umfanekiso oqingqiweyo weli hlabathi elidumileyo kwaye Isiselo se-carbonated esingalinganiyo sihlala singatshintshi.Ibhotile ye-arc ye-concave kunye ne-convex ye-Coca Cola ihambelana nophawu lokuthengisa lwefonti enemibala yenkulungwane ye-19.Izigidi zabantu zathi iCoca Cola efakwe ebhotileni yeyona ilungileyo ukuyisela.Nokuba kukho isiseko senzululwazi okanye akunjalo, uluntu luyazazi izinto ezilukhethayo: ukubonakala kwebhotile egobileyo kunye nokuziva kuthambisa.
Ngokomyili odumileyo waseFransi waseMelika uRaymond Loewy, "Iibhotile zeCoca Cola zinobuchule kuzo zombini isayensi esetyenzisiweyo kunye noyilo olusebenzayo. Ngamafutshane, ndicinga ukuba iibhotile zeCoca Cola zinokuthathwa njengemisebenzi yemvelaphi. Uyilo lwebhotile lunengqiqo, ukugcinwa kwezinto kunye nokugcinwa kwezinto kunye nokugcinwa kwezinto ezibonakalayo Kumnandi ukujonga. Yeyona igqibeleleyo" ukupakishwa kwamanzi "okwangoku, okwaneleyo ukubeka phakathi kweklasikhi kwimbali yoyilo lokupakisha."U-Loy uthanda ukuthi "intengiso yinjongo yoyilo" kwaye "kum, eyona nto intle kakhulu ijika yokuthengisa ephezulu" - ngelixa ibhotile ye-Coke ine-curve enhle.Njengoyilo olwaziwa ngabo bonke abantu emhlabeni, idume njengeCoca Cola.
Okubangela umdla kukuba, uCoca Cola ebethengisa isiraphu eswiti ene-cocaine efake isicelo selungelo elilodwa lomenzi wechiza iminyaka engama-25.Nangona kunjalo, ukususela ngo-1903, emva kokususwa kwe-cocaine, "ikhawuntara yesiselo esibandayo" kwi-counter top ye-bar yomthengisi ixube isiraphu kunye nesoda kwaye ifakwe ebhotileni ukuze ithengiswe.Ngelo xesha, inkampani yesiselo saseCoca Cola yayingazange iyilwe “ipakethi yolwelo” yayo.Ngexesha leMfazwe Yehlabathi I, xa imikhosi yase-US yaya eYurophu ngo-1917, iziselo zomgunyathi zazikho kuyo yonke indawo, kuquka i-Cheracola, i-Dixie Cola, i-Cocanola, njl njl. I-Coca Cola kufuneka ibe "yinyani" ukuseka isikhundla sayo njengenkokeli yoshishino kunye ne-hegemony. Ngowe-1915, uHarold Hirsch, igqwetha leNkampani yakwaCoca Cola, walungiselela ukhuphiswano lokuyila ukuze kufunyanwe uhlobo olufanelekileyo lwebhotile.Umeme iinkampani ezisibhozo zokupakisha ukuba zithathe inxaxheba kukhuphiswano, kwaye wacela abathathi-nxaxheba ukuba bayile "isimo sebhotile: umntu osebumnyameni unokuyichonga ngokuyibamba ngesandla; kwaye inesitayile kakhulu, nokuba yaphukile, abantu. uyayazi ukuba yibhotile yeCoke xa uyijonga nje."
Ophumeleleyo yiNkampani yeglasi yeLute ehlala eTerre Haute, eIndiana, umsebenzi wayo ophumeleleyo wenziwa nguEarl R. Dean.Uyilo lwakhe oluphefumlelweyo luvela kwimizekeliso yezityalo ze-cocoo pod awazifumana ngelixa wayekhangela i-encyclopedia.Iinyani ziye zangqina ukuba ibhotile yeCoke eyilwe nguDean i-concave kwaye i-convex kunabadlali be-sexy Mae West kunye no-Louise Brooks, kwaye incinci kakhulu: iya kuwela kumgca wendibano yefektri yeebhotile.Emva koguqulelo olubhityileyo ngo-1916, ibhotile egobileyo yaba yibhotile eqhelekileyo yeCoca Cola kwiminyaka emine kamva.Ngowe-1928, ukuthengiswa kweebhotile kuye kwadlula ezo zekhawuntara zeziselo.Yayiyibhotile ye-arc eya kwibala lokulwa kwi-1941 kwaye yanqoba ihlabathi.Ngo-1957, ibhotile ye-cola ye-arc yazisa kuphela ukuguquka okukhulu kwimbali yekhulu leminyaka.Ngelo xesha, uRaymond Loy kunye nabasebenzi bakhe abaziintloko, uJohn Ebstein, batshintsha uphawu olufakwe kwibhotile yeCoca Cola ngokubhala okumhlophe okuqaqambileyo.Nangona uphawu lokuthengisa lugcina isitayile soyilo esikhethekileyo sikaFrank Mason Robinson ngo-1886, oku kwenza uyilo lomzimba webhotile uhambelane namaxesha.URobinson wayengumgcini-ncwadi kaColonel Panberton.Ulungile ekubhaleni isiNgesi kwifonti ethi "Spencer", eyifonti eqhelekileyo kunxibelelwano lweshishini laseMelika.Yaqanjwa nguPlatt Rogers Spencer ngowe-1840, yaye umatshini wokuchwetheza waphuma kwiminyaka engama-25 kamva.Igama likaCoca Cola layilwa nguRobinson.Ukuphefumlelwa kwakhe kwavela kwigqabi le-coca kunye nesiqhamo se-cola esisetyenziswe nguPanberton ukukhupha i-caffeine kunye nokwenza iziselo "ezixabisekileyo" ezinelungelo elilodwa lomenzi.
Umfanekiso ongasentla umalunga nembali yale bhotile yakudala evela eCoca Cola.Ezinye iincwadi zezifundo ngembali yoyilo lwemizi-mveliso (mhlawumbi iinguqulelo ezindala) zineempazamo ezincinci (okanye ukungacaci), ezizezi, zithi ibhotile yeglasi yakudala okanye uphawu lweCoca Cola luyilo lukaRaymond Loewy.Enyanisweni, le intshayelelo ayichanekanga ncam.Ilogo yeCoca Cola (kuquka igama elithi Coca Cola) yayilwa nguFrank Mason Robinson ngo-1885. UJohn Pemberton wayengumgcini-zincwadi (uJohn Pemberton wayengumyili wokuqala weCoca Cola soda).UFrank Mason Robinson wasebenzisa iSpenserian, eyona fonti idumileyo phakathi kwabagcini beencwadi ngelo xesha.Kamva, wangena eCoca Cola njengonobhala kunye negosa lezemali, elijongene nokuthengisa kwangaphambili.(Jonga iWikipedia ngeenkcukacha)
Ibhotile yeglasi yeklasi yeCoca Cola (ibhotile yecontour) yayiyilwe nguEarl R. Dean ngowe-1915. Ngelo xesha, uCoca Cola wayekhangela ibhotile eyayikwazi ukwahlula ezinye iibhotile zesiselo, yaye yayinokuchongwa kungakhathaliseki imini okanye ebusuku, nokuba yaphukile.Baye babamba ukhuphiswano kule njongo, ngokuthatha inxaxheba kwi-Root Glass (u-Earl R. Dean wayengumyili webhotile kunye nomphathi we-mold of Root), Ekuqaleni, bafuna ukusebenzisa izithako ezimbini zesi siselo, iqabunga le-cocoa kunye nebhontshisi ye-cola, kodwa babengazazi ukuba zinjani na.Emva koko babona umfanekiso weembotyi zekoko kwi-Encyclopedia Britannica kwithala leencwadi kwaye bayila le bhotile yakudala esekelwe kuyo.
Ngelo xesha, oomatshini babo bokuvelisa ukungunda kwakufuneka balungiswe ngokukhawuleza, ngoko ke u-Earl R. Dean wazoba umzobo waza wenza umngundo kwiiyure ezingama-24, kwaye ulingo lwavelisa ngaphambi kokuba umatshini uvalwe.Yakhethwa ngo-1916 kwaye yangena kwimarike ngaloo nyaka, kwaye yaba yibhotile eqhelekileyo yeNkampani yeCoca Cola ngo-1920.
Icala lasekhohlo likwayi-prototype yokuqala ye-Root, kodwa ayizange ifakwe kwimveliso, kuba ayizinzile kwibhanti yokuhambisa, kwaye icala lasekunene yibhotile yeglasi yeklasi.
I-Wikipedia ithe eli bali lamkelwa ngabanye abantu, kodwa abantu abaninzi bacinga ukuba alikholeleki.Kodwa uyilo lwebhotile luvela kwiRoot Glass, eveliswa kwimbali yeCoca Cola.Ngelixa uLowe wayesemkhosini waseFransi de wabuyela eUnited States ngo-1919. Kamva, wanikezela ngeenkonzo zokuyila iCoca Cola, kuquka noyilo lwebhotile, kwaye wayila inkonkxa yokuqala yentsimbi enkonkxiweyo yeCoca Cola ngo-1960. Ngo-1955, uLowe wayila ngokutsha Ibhotile yeglasi yeCoca Cola.Njengoko kunokubonwa kumfanekiso ophezulu, i-embossing kwibhotile yasuswa kwaye ifonti emhlophe yatshintshwa.
I-Coca Cola ineebhotile kumazwe kunye nemimandla eyahlukeneyo.Inkampani yeCoca Cola ineemveliso ezininzi, kwaye inezilungiso ezincinci ezahlukeneyo, amanqaku kunye neebhotile kumazwe ahlukeneyo.Kukho nabaqokeleli abaninzi.Uphawu lweCoca Cola lwahlaziywa ngo-2007.
Lo mfanekiso ungasentla ubonisa ibhotile yeplastiki kunye nebhotile yeglasi yeCoca Cola yakudala.Ibhotile yeplastiki yakwaCoca Cola (PET) yenziwe ngokutsha kuphela kulo nyaka uphelileyo, kwaye isungulwe kulo nyaka ukuze ithathe indawo yeebhotile zeplastiki zazo zonke iimpawu zeCoca Cola.Ine-5% yezinto ezingaphantsi kwebhotile yeplastiki, ekulula ukuyibamba nokuvula.Iibhotile zeplastiki zeCoca Cola zifana neebhotile zeglasi zakudala, kuba abantu basazithanda iibhotile zeglasi.
Ixesha lokuposa: Oct-26-2022Enye iBlog
